Amazon PPC agency for brands selling in the USA and Canada
PromotEdge International is an international web, digital marketing and AI company. We run Amazon ads for brands and sellers on Amazon.com, Amazon.ca and other marketplaces, and judge each campaign on profit, not only on sales. Our delivery team is in India, and your seller and ad accounts stay yours.
In short
Amazon PPC is advertising inside Amazon's own store: Sponsored Products in search results and on product pages, Sponsored Brands with your logo and range, and Sponsored Display to reach shoppers again. Ads only work as well as the listing they point to, so we look at both.
It suits a brand with good reviews, margin to spend on ads and stock to sell. A new listing with no reviews usually needs work on the listing before ads can pay back. [CONFIRM: one Amazon ads client example we may name, with where the work was done]
Amazon advertising services we offer
We set the order by what holds your sales back.
Sponsored Products
Keyword and product targeting, built from the searches that already convert for you.
Sponsored Brands
Brand ads with your logo, range and video, for shoppers browsing your category.
Sponsored Display
Reach shoppers who viewed your products, on Amazon and beyond.
Listing improvement
Titles, bullets, images and A+ content written to convert the traffic the ads bring.
Search term mining
Weekly reviews that move winning terms into exact campaigns and cut the waste.
Profit reporting
Ad cost against all sales and margin, so you can see what the ads really earn.
How we run your Amazon ads
[CONFIRM: Avi Saraf reads this page and confirms these steps match client work]
Audit the account
We read your campaigns, search terms, listings and margins, with access you grant and can remove.
Set the targets
We agree what each product can afford to spend on ads, based on its margin.
Fix the listings first
The products with the most sales potential get their listings sorted before more budget goes in.
Build the campaign structure
Research, growth and brand-defense campaigns kept apart, so each budget does one job.
Weekly work, monthly report
Bids, terms and budgets each week, and a report on sales, ad cost and profit each month.
Who we have worked with
- Fine Organics
- Weichai
- Novozymes
- Honest AI
- Dozco
- Sany
Work delivered from India. Results are shared one to one, under NDA.
Tell us what you need
A person reads every message.
Why Amazon ads lose money, and what we do about it
These are typical situations, not results from a named client.
Broad campaigns buy the wrong searches
Automatic targeting finds new terms, and also pays for poor ones. We mine the search terms weekly and cut what does not sell.
ACoS looks fine while profit falls
Ad cost against ad sales hides the full picture. We also track ad cost against all sales, with your margins.
Ads send shoppers to a weak listing
Poor images or few reviews waste the click. When the listing is the problem, we fix that before raising bids.
Stock runs out mid-campaign
Ads on an out-of-stock product waste money and hurt its rank. We watch stock and pause in time.
Rivals bid on your brand name
Shoppers searching for you see someone else first. Brand-defense campaigns keep your own name for you.
Questions buyers ask us
How do I choose a dependable Amazon PPC agency?
Ask how they decide what a product can afford to spend, and whether they report profit or only sales. Ask who will work on the account each week. Then give them a read-only look and see whether their findings make sense to you.
Do I keep control of my Seller Central account?
Yes. You stay the account owner and give us user access with the permissions the work needs. You can remove it at any time, and nothing about your account is transferred to us.
How long before I see results?
Search term data starts arriving within days, and a new campaign structure usually needs some weeks to settle. Profit improvements show over a few months, once waste is cut and listings are fixed.
What is the difference between ACoS and TACoS?
ACoS is ad cost divided by sales from ads. TACoS is ad cost divided by all your sales, including organic ones. TACoS shows whether ads are building the whole business, while ACoS only describes the ads.
Which marketplaces do you cover?
Amazon.com and Amazon.ca are the ones we serve first. [CONFIRM: other Amazon marketplaces we run today]
How much does Amazon ads management cost?
We do not publish a price list. The cost depends on the number of products and marketplaces, and how much listing work is needed. Your ad spend is separate and is paid to Amazon directly.
Who does the work?
Avi Saraf, our Quick Commerce and Marketplace Lead, leads Amazon work, with Jhalak Agarwal, our Meta Lead, and Sourav Majumder on creative design. Our delivery team is in India, and we travel to our clients every 3 to 4 months. We are available round the clock, 24x7, as per your location.
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