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Ecommerce SEO agency for stores in the USA and Canada

PromotEdge International works as an ecommerce SEO agency for online stores in the USA, Canada and other markets. We help stores rank for what shoppers search, then judge the work on orders and revenue. Our delivery team is in India.

Tell us about your store

In short

Ecommerce SEO, or e-commerce search engine optimization, is SEO built around a store's own structure. Category pages match broad buying searches and usually carry the most weight, product pages catch exact searches, and filters, feeds and speed decide how much of the store search engines can use.

It pays back well for a store with a large range or repeat buyers. A small store with a few products may do better with ads first, and we will tell you if yours is one.

Ecommerce SEO services we offer

Fixes made at template level reach every product at once, so that is where we start.

  • Product page SEO

    Titles, descriptions, images, reviews and Product structured data, starting with the items that already sell. Slow sellers can wait until the pages that earn are in order.

  • Category and collection page SEO

    A single owner page for each buying search, with text that helps a shopper choose. Collections on Shopify follow the same rules. We also link categories to each other, so authority reaches the ones that need it.

  • Technical ecommerce SEO and Core Web Vitals

    Filters, duplicate pages, pagination, redirects and phone speed. On large stores, we read server logs where you can share them, to see what Google really crawls.

  • Platform SEO

    Shopify, WooCommerce, Magento and BigCommerce each have their own limits, so we work with what yours allows. [CONFIRM: U13 Magento and BigCommerce work today]

  • Google Merchant Center and product feeds

    Clean feeds and matching page data, which support free listings and Shopping ads. Price and stock need to agree between page and feed, or products can be held back.

  • Content and links for D2C brands

    Buying guides and comparison pages that send shoppers and authority to your categories.

  • AI search for stores

    Clear product facts and answers that shopping assistants and Google's AI Overviews can read. They also draw on reviews and comparison pages, so we look at those too.

  • Conversion work for stores

    Category, product and checkout changes that turn more search visitors into orders.

How we run ecommerce SEO

[CONFIRM: Shivanand Mishra reads this page and confirms these steps match client work]

  1. Read-only access

    We ask for read access to Search Console, analytics and Merchant Center, then tie revenue to landing pages.

  2. A crawl of the whole store

    We find filter pages, duplicates, dead products and anything else that wastes crawling.

  3. A category map

    Every buying search gets one owner page, and gaps in your range of categories come to light.

  4. Template fixes

    One change to a template can fix thousands of pages, so those go first, tested on a copy of the store.

  5. Top sellers next

    We improve the categories and products that earn the most before we touch the long tail.

  6. Reports on revenue

    Your monthly report leads with organic orders and revenue for each category, and rankings come after that.

Who we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Honest AI
  • Dozco
  • Sany

Work delivered from India. Results are shared one to one, under NDA.

Tell us what you need

A person reads every message.

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Why ecommerce SEO stalls, and what we do about it

These are typical situations, not results from a named client.

  • Filters create thousands of junk pages

    Google warns that filter URLs can create endless address spaces, which waste its crawling. We keep the filter pages people search for, and stop crawlers wandering through the rest.

  • Product text is the manufacturer's

    If a hundred stores carry the same words, yours gives search engines little reason to choose you. We rewrite the sellers that matter first, using real questions from your customers.

  • Out-of-stock pages get deleted

    A deleted product loses its links and rankings. If the item is coming back, the page stays and offers alternatives. If it has gone for good, we redirect it to the closest category.

  • Seasonal pages restart each year

    A new address every Black Friday throws away last year's links. One permanent address for each season builds up over time.

  • The platform gets in the way

    Shopify fixes parts of its URL structure, and WooCommerce slows down as plugins pile up. We tell you what can change and what you have to live with.

  • Reviews sit where search engines cannot read them

    Some review apps load late or inside a frame, so crawlers never see them. We check that reviews appear in the rendered page and in structured data.

  • One store sells to two countries

    Prices in US and Canadian dollars, different shipping, and French for Quebec can each call for their own version. We split the store only where one of those truly differs, and use hreflang when we do.

  • Paid and organic get mixed up

    Shopping ads can take credit for sales that search would have brought anyway. We report the two side by side, using your store's own order data.

Questions buyers ask us

Is an ecommerce SEO agency worth it, or should I do it myself?

If you hire, evaluate an ecommerce SEO firm, consultant or specialist on what they would change on your website first, and ask for retail examples. With a few dozen products and a platform that handles the basics, you can do a lot yourself. An agency earns its fee once the store has thousands of pages, filters, feeds and several people changing things. Check first whether your top categories have any chance on page one, because that tells you if the work can pay back.

Are you a WooCommerce SEO agency?

Yes, WooCommerce is one of the platforms we work on. It gives you more control than a hosted store, and it also leaves speed, plugins and duplicate pages in your hands. Those three are usually where we start.

How do you measure ecommerce SEO?

By organic orders and revenue from your store's own data, broken down by category. Search Console shows clicks and position. If you allow it, we also compare revenue against what the same pages earned a year ago, which takes seasons out of the picture.

How much does ecommerce SEO cost?

There is no public price list. The cost follows the size of the catalog, the platform, the state of the store's technical health and how much text needs writing each month. You see each item and the fee in writing before work starts.

Which pages should an online store fix first?

Start with categories that already rank on page two for searches that sell, as they are closest to earning. Then move to your top-selling products, then to the templates behind both. Blog posts come after that, unless a buying guide can feed a category that matters.

How long does ecommerce SEO take?

Plan in months. Template fixes can show within weeks, as Google recrawls the pages. Competitive categories take longer, and any change made close to your peak season may not show in time for it, so start well before.

Should I run Shopping ads as well?

Usually yes, at least while SEO builds. Shopping ads bring sales now and show which products and searches convert, and that tells SEO where to focus. Over time, a strong organic category can let you test lowering spend there.

Where is your team, and who does the work?

Our delivery team is in India, and we travel to our clients every 3 to 4 months. Shivanand Mishra, our Digital Marketing Lead, leads SEO, and Raju Barui, a backend developer, handles store fixes. They use licensed tools and software. We are available round the clock, 24x7, as per your location.

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