B2B SEO agency for companies in the USA and Canada
PromotEdge International works as a B2B SEO agency for businesses in the USA, Canada and other markets. We help companies that sell to other companies reach the people who research, compare and sign off, then follow those searches through to sales conversations. Our delivery team is in India.
In short
B2B SEO is SEO for a small number of careful buyers. Several people usually weigh in on each purchase, over weeks or months, and many of the searches that matter are too rare to show in keyword tools. One right visitor can be worth more than thousands of the wrong ones, so traffic is a poor measure of this work.
It suits a company with a clear buyer and a sales team that can tell us why deals are won. It suits you less if your buyers never search, as with a handful of known accounts, where direct outreach will do more.
B2B SEO services we offer
This work covers your site and your content, and it ends in your CRM.
Technical SEO for B2B platforms
Crawl, speed and structure work for sites with product catalogs, documentation and gated areas.
Strategic keyword research
We start from sales calls, so the plan also covers searches that tools report as zero.
B2B SEO content creation and optimization
Solution, comparison and use-case pages written with your experts, then improved as buyers respond.
On-page SEO and UX
Pages that answer each person in the buying group, with a clear next step for those who are ready.
Link building for authority and trust
Mentions in the trade press and associations your buyers read.
Analytics and conversion tracking
Form, call and demo tracking tied to your CRM, so you can follow a search to a deal.
AI search for B2B
Buyers now ask assistants for shortlists, so we work on the facts and sources those answers draw on.
Our B2B SEO process
[CONFIRM: Shivanand Mishra reads this page and confirms these steps match client work]
Discovery and audit
We read your site and your analytics, then listen to sales calls or talk to your sales team.
Strategy and roadmap
You get a list of pages in order of closeness to a sale, and the fixes that come first.
Content planning and execution
Your experts give us their knowledge in short interviews, and we write it up for you to check.
Technical fixes and optimization
Our developers ship the fixes, or we write clear tickets for yours.
Measurement and reporting
Each month you see qualified leads and pipeline from search, then the rankings behind them.
Who we have worked with
- Fine Organics
- Weichai
- Novozymes
- Honest AI
- Dozco
- Sany
Work delivered from India. Results are shared one to one, under NDA.
Tell us what you need
A person reads every message.
Why B2B SEO stalls, and what we do about it
These are typical situations, not results from a named client.
Keyword tools show zero searches
Niche B2B terms often look empty in a tool, and they still sell. We check Search Console, sales calls and site search, and we do not rely on volume alone.
Sales says the leads are junk
Blog traffic rarely turns into deals. We agree with sales what a qualified lead looks like, and move effort to the pages that bring those.
The best content sits behind a form
Search engines and AI assistants cannot read what they cannot reach. We keep gated assets for real buyers, and publish enough in the open to be found.
Content is written for your peers
Engineers write for engineers, while the person signing off wants risk and cost. Each stage of the buying group needs its own page.
Nobody can link search to revenue
A deal may close months after the first visit, by someone else at that company. We connect analytics to your CRM, and report what the data can really show.
Questions buyers ask us
What is B2B SEO?
It is the work of getting a company's site found by other businesses that are researching what it sells. The searches are fewer and more specific than consumer searches, and the buyer is often a group of people.
Why is SEO important for B2B businesses?
Much of the research happens before a buyer ever speaks to you. If you are missing from those searches, you may never make the shortlist. Good pages also keep working after an ad budget stops, and they give your sales team something to send.
How is B2B SEO different from B2C SEO?
B2C SEO often aims at many people making quick choices. B2B aims at a few people making slow ones, so each page has to answer a harder question. The measure moves from sales on the site to qualified conversations and pipeline.
Why is technical SEO important for B2B websites?
B2B sites often grow by accident, with old product pages, PDFs and several subdomains. If search engines cannot make sense of that, your best pages get lost. Fixing the structure is often the cheapest gain available.
How do I find a reliable B2B SEO agency?
Ask how they would learn your market, and whether they will speak to your sales team. Ask how they measure work when volume is low, and what their reports look like. Be wary of anyone who talks only about traffic.
How long does B2B SEO take to show results?
Plan in months for rankings, and longer for revenue, because your sales cycle sits on top of the SEO timeline. Early signs are more impressions on buying searches, and leads your sales team rates well.
How often will I get reports?
Every month, with a short written note on what changed and what comes next. Each number shows its source, date range and country. You can see the live data at any time, as it comes from your own accounts.
What does B2B SEO cost, and who does the work?
There is no public price list. The cost follows the size of your site, how technical your subject is and how much content each month needs, and you see it in writing before work starts. Shivanand Mishra, our Digital Marketing Lead, leads the work with licensed tools and software, and we travel to our clients every 3 to 4 months.
Related services
SEO services
The full SEO offer.
Enterprise SEO
For large sites with many teams.
SaaS marketing
SEO and paid media for software companies.
Manufacturers
Digital marketing for industrial companies.