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Social media optimization and management services

PromotEdge International is an international web, digital marketing and AI company. We work as a social media optimization agency, running social media optimization and management for businesses in the USA, Canada and other markets, across Facebook, Instagram, LinkedIn and X. Our delivery team is in India, and every post goes out under your own brand, after your approval.

Tell us about your brand

In short

Social media optimization, or SMO, means setting up your profiles and content so that the right people find them, follow them and act on them. Social media management is the steady work that follows: planning, posting and replying. Most companies need both, and few need every network.

For most B2B companies, social supports sales and hiring more than it brings leads alone. For consumer brands, it can be a main source of attention. We will tell you which applies to you, and what to stop doing.

Social media services we offer

We pick the networks your buyers use, and leave the rest.

  • Facebook

    Page set-up, local and community reach, and posts that bring past customers back.

  • Instagram

    Visual planning, Reels and Stories built from your photos and short clips.

  • LinkedIn marketing

    Company page and founder or leader posts, for B2B buyers and new hires.

  • X marketing

    Short updates and replies, for brands whose audience still follows this network.

  • Profile optimization

    Names, bios, links and contact details that match your site, so your company is easy to find and verify.

  • Content calendars

    A monthly plan you approve in one sitting, in place of a daily scramble for ideas.

  • Community management

    Replies to comments and messages in your voice, with an agreed route for complaints.

  • Paid social

    Boosts, paid promotion and campaigns behind the posts that already work.

Our strategy for social media optimization

[CONFIRM: Shivanand Mishra reads this page and confirms these steps match client work]

  1. Selecting the goal

    Leads, hiring, reputation or sales. Each one needs a different kind of post, so we choose first.

  2. Choosing the right platform

    We look at where your buyers and rivals are active, then commit to one or two networks.

  3. Establishing the KPIs

    We agree what counts, such as qualified messages or site visits, and leave vanity numbers out.

  4. Building the content

    We turn your photos, clips, customer stories and staff knowledge into a monthly calendar.

  5. Curating user-generated content

    With permission, your customers' own posts become some of your strongest proof.

  6. Reviewing and adjusting

    Each month we report what worked, and make more of it.

Who we have worked with

  • Fine Organics
  • Weichai
  • Novozymes
  • Honest AI
  • Dozco
  • Sany

Work delivered from India. Results are shared one to one, under NDA.

Tell us what you need

A person reads every message.

Phone or WhatsApp (optional)

Why social media work falls flat, and what we do about it

These are typical situations, not results from a named client.

  • Posting without a goal

    A daily post that nobody needs wastes time. We tie each content theme to a goal, and drop the ones that do nothing for it.

  • Reach keeps falling

    Platforms limit how many followers see a post. We focus on the formats each network favors today, and use paid support for the posts that deserve it.

  • Customer content is reposted without asking

    That photo belongs to the person who took it. We ask first and keep a record of the yes.

  • Reviews or testimonials cross a legal line

    The FTC's rule on reviews and testimonials covers fake reviews and fake social proof. We keep your posts honest, and ask you to check any claim about results.

  • Comments go unanswered

    A public complaint left alone looks worse than the complaint itself. We agree a reply time, and a route for anything that needs your team.

Questions buyers ask us

What is the difference between SMO and social media management?

SMO sets up your profiles and content so that they can be found and acted on. Management is the ongoing work of planning, posting and replying. Paid social is separate again, and we can add it when a post deserves more reach.

Why does social media optimization matter?

These services help optimize your social media strategies, and make your brand easier to find and easier to trust, as buyers often check your profiles before they contact you. Done well, it builds engagement and reach, and it can return its cost through leads, hiring or repeat customers. A stale profile sends the opposite message.

How often will you post on social media accounts?

As often as you have something worth saying. For most companies that means a few times a week on one or two networks. We agree the number in your plan, and we would rather post less and post well.

How long does it take to get results through social media?

Expect a few months before organic posts show a steady pattern. Paid campaigns give signals sooner. Reputation builds slowly, so we report early measures such as saves, shares and qualified messages.

How do you keep content on-brand?

We start with a short guide to your voice and visuals, drawn from your best existing work. You approve the calendar each month. After a few cycles, most of the checking can move to a quick look.

How do you measure success?

We measure against the goal in your plan: qualified messages, site visits, leads or sales from social, in your own analytics. Follower counts and likes are a sign of interest, and they do not go at the top of the report.

Do you work with businesses of all sizes?

We suit companies that can give us real material to work with: customers, staff and projects. A one-person business may do better posting in its own voice, with a little help on the plan.

How much does social media management cost, and who does the work?

There is no public price list. The cost follows the number of networks, how often you post and whether we handle replies, and you see it in writing before work starts. Our social team works under Shivanand Mishra, our Digital Marketing Lead, with licensed tools and software. We are available round the clock, 24x7, as per your location.

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